Tracing back in history as to when the first infographic was created is much more difficult, but the definition is easy - the word “infographic” comes from “information” and “graphics,” and, as the name implies, an infographic serves the main purpose of presenting information (data, knowledge, etc.) quickly and clearly, in a graphical way. What’s more interesting though, is that the format also supports animations and allows a separate palette of up to 256 colors for each animation frame. The Lempel–Ziv–Welch (LZW) is a lossless data compression technique that is used to compress GIF images, which in turn, reduces the file size without affecting their visual quality. It supports up to 8 bits per pixel so a single GIF can use a limited palette of up to 256 different colors (including - optionally - one transparent color). Even today, GIFs are still very popular on the web and on social media( *). Initially the use of the format remained somewhat restricted owing to patent disputes in the early years (related to the compression algorithm used in GIF files - LZW) but later, when most GIF patents expired, and owing to their wide support and portability, GIFs gained a lot in popularity which even lead the word “GIF” to become “ Word of the year” in 2012. Let’s dive a little bit into history.ĬompuServe introduced the GIF ( Graphics Interchange Format) on June 15, 1987, and the format became a hit almost instantly. The term gifographic was popularized by marketing experts (and among them, by Neil Patel) around 2014. The word gifographic is a combination of two words: GIF and infographic. In this tutorial, we’ll be taking a closer look at how a static infographic can be animated using Adobe Photoshop, so some Photoshop knowledge (at least the basics) is required. This practical tutorial should give you answers to both questions.
What you may not know, however, is how to make gifographics, and why you should try to add them to your marketing mix. If you are a marketer, a designer, or even a consumer, you must have come across them. Lately, gifographics (animated infographics) have also joined the list of popular visual media formats. The importance of visual media has increased further with the rise of the Internet and consequently, of social media. For years, marketers have relied on images, videos, and infographics to better sell products and services. Visuals have played a critical role in the marketing and advertising industry since their inception. This article will take a closer look at the evolution of infographics and how to make a gifographic by using Adobe Photoshop.
Gifographics are the next step in the evolution of infographics.
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